Social Media Seminar Data Links

If you attended my Space Coast, CVB seminar let me thank you again. As promised here is my data source list.

Here is a collection of really good information on social media. Certainly this is a departure from my normal bloging format. I hope you find it useful.


1. Twitter Writes Its own Success Stories by Brian Solis - In the middle of 2009, Twitter embarked upon two promising projects, each designed to increase user retention, simplify adoption and engagement, and unlock the imagination for sharing and learning as well as building communities, one follow and one tweet at a time. First, Twitter redesigned its home page to convey the ease and demonstrate the value of a new forum for micro communication. Second, Twitter introduced a 101 series of lessons aimed at businesses to help them embrace Twitter as a tool to establish good will with customers and prospects and also increase brand awareness and potentially demand and sales overall. On March 30th, Twitter rolled out a new home page to showcase trends and real-time search results. Twitter.com now also features the top tweets at any moment as well as friends, industry peers, celebrities, and relevant businesses to provide a sample flavor of Twitter.

2. Statistics on Facebook from Facebook - More than 400 million active users. 50% of our active users log on to Facebook in any given day. More than 35 million users update their status each day. More than 60 million status updates posted each day. More than 3 billion photos uploaded to the site each month....

3. Required FTC Blogger Disclosure by Walter Olson - The most absurd part of it is the way the FTC is trying to make it okay by assuring us that they will be selective in deciding which writers on the internet to pursue. That is, they’ve deliberately made a grotesquely overbroad rule, enough to sweep so many of us into technical violations, but we’re supposed to feel soothed by the knowledge that government agents will decide who among us gets fined.

4. New Media University by Brian Solis - Co-Founder Biz Stone explained the rationale behind the creation of the guide, “Many are seeing a wide variety of businesses using Twitter in interesting ways to create value for customers and consumers. As a result, we’re often invited by businesses and organizations to talk about Twitter and how it can be used to better engage with customers. The results demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value.”

5. linkedin.com by quantcast - Here you get meat and potatoes demographics. Look up cities states domains whatever tyo define your Twitter opportunity.

6. Age-Gender Demographics of Facebook Users in USA by Anand - More women are into Facebook in the US than men. In the most recent study, there were over 34.3 million American men and 45.4 million American women who were registered on Facebook. Here is the percent-wise distribution (of the whole US population) in the various age categories...

7. 54% of US Internet users on Facebook, 27% on MySpace by Lee Ann Prescott - December 2009 data from comScore puts Facebook’s unique US visitor count at nearly 112 million. With a total estimated US Internet population of 205 million, that means that 54% of all Internet users are on Facebook. MySpace captured a still strong 57 million users in December — 27% of the Internet population.

8. 6 Ingredients of Successful Collaboration by Amber Naslund - Many collaborations fail before they start because the people involved aren’t sure what they’re trying to accomplish. Like many projects and processes, collaborative ones need a purpose, and a clear direction. Everyone needs to be working from the same set of sheet music, understand roles and expectations, and understand what a successful project looks like

9. 5 Elements of a Successful Facebook Fan Page by Samir Balwani - Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line. As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace() profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.

10. Twitter tops 10 billion tweets - It took more than three years for Twitter to reach 10 billion tweets. But thanks to rapid growth, 20 billion doesn't seem too far away.

11. How Small Businesses Are Using Social Media for Real Results by Samuel Axon - Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it’s easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely.

12. Facebook and Twitter Making a Major Impact on Purchase Decisions by Adam Ostrow - Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook(). Moreover, they’re 79% more likely to recommend their Twitter() follows to a friend, and 60% more likely to do the same on Facebook:



That should be enough to get you going! If I would recomend one source it would be Mashable. They have a million followers for a reason. A few of the links above are from them.

Last let me say if you don't know how to do it and you can't find directions on You Tube you need to forget about doing it.  Fan pages set-up, Building a better Linkedin profile,Twitter accounts, BBQ, folding shirts, whatever - You Tube will have a tutorial.

Promise...

adman2u@cfl.rr.com